I know...it can be expensive. You can get a box at the drug store for a lot less! You or a friend can apply it and it will be fine, right? Well, not really...do you fully understand the color wheel? Do you know what underlying pigments you are working with? How many levels of change do you want to see? Do you have old color in your hair, you know you may need to deal with that differently. IF you find a color that works, I recommend staying with that color, as there is a lot